Our goal is to present consistent and modern branding that strengthens WICHE’s visual identity. Download all the WICHE logos here.
Do’s:
Dont’s:
The WICHE color palette uses the WICHE Blue color as its primary color, and a complementary yellow as an accent color. When necessary, the monochromatic light blue tint and dark blue shade should be used to add variety to the standard blue. Gray should be used minimally for neutral lines and shapes.
WICHE Blue
RGB: #005ca6
CMYK: 100/68/4/0
PMS: 2935 C
WICHE Yellow
RGB: #f5bd16
CMYK: 2/36/100/0
PMS: 7408 C
WICHE Light Blue
RGB: #0098d6
CMYK: 77/25/0/0
PMS: 2925 C
WICHE Dark Blue
RGB: #0a3a5f
CMYK: 100/78/36/29
PMS: 2955 C
WICHE Gray
RGB: #7a848b
CMYK: 55/41/38/5
PMS: 430 C