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  Beyond the Administrative Core: Creating Web-Based Student Services for Online Learners
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Orientation

 

 

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Overview

Resources and Links

Introduction
History
Opportunities
Challenges
Issues
About the Author

Associations and Organizations
Campus Sites
Corporate Sites

Introduction

Student orientation can take many forms and cover many aspects of the college experience. The primary goal of most orientation programs is to aid in the matriculation, orientation, transition, and retention of first year and transfer students. This goal manifests itself in a variety of programs ranging from face-to-face on-campus sessions, mid-summer overnight programs, first year student credit or non-credit courses and parent orientation programs. 

The orientation program is designed to transmit a large amount of information to the student so that they are aware and understand the history and goals of the institution, learn of the services and supports provided by the various offices and programs on campus, understand the academic requirements institution-wide and academic program specific and develop a level of comfort and community for the student.

This "data dump" is achieved through a number of different types of activities. This could include: 

  • Formal academic convocations
  • Academic program specific meetings
  • One-on-one advising sessions
  • Student and academic affairs support sessions
  • Ice-breaking and community building activities
  • Parent specific orientations
  • Community service projects
  • Outdoor adventure activities or overnight trips
  • Summer reading assignments followed by face-to-face discussions.
  • Introductions to the campus technology, including training on the e-mail system, course management system, portal, etc.

History 

Orientation for distance students began on most campuses as an orientation to the technology involved in the distance program. At first learning how to use the online software and ensuring that their home computer had the tools necessary for the program was the only orientation offered. Quickly, it was discovered that just having the correct hardware and software was not enough to ensure success in the program. Readiness surveys and profiles of successful distance students were developed to help students determine if they should enroll in a distance program. These initial attempts grew into learning style inventories and self-assessment pre-tests. Orientation for distance learners was often limited to distance learning related issues, not an orientation to the college or campus support services. 

Despite promoting distance learning as "anytime-anywhere," many institutions have not moved away from the face-to-face orientation program for their distance students. It was felt that students must meet in person with their instructor or course director to initially enroll in the program, meet with an advisor, take placement tests and be instructed in how to use the course management software. 

Recently, more programs are moving to a fully online orientation program, and are even providing an online orientation to campus-based students who may not be able to come to campus for orientation. 

Traditional face-to-face orientation programs often take one of two forms. Many campuses provide a two-day overnight program during the summer in which students, and possibly parents, partake in a variety of activities, both academic and social in nature. Students often take academic placement evaluations and register for their first semester classes. For those students who are admitted late in the summer or cannot come to campus during the summer, a shortened program is provided prior to the start of the semester. Other campuses conduct orientation only at the start of the semester, some lasting as long as one-week. Again, students engage in various social and academic activities.

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Opportunities 

Students

The online program makes the orientation program available to those students who cannot travel to campus for traditional program. This is especially true for international students and those from great distances who may not be able to attend a face-to-face program over the summer and those that are enrolled in fully online programs. The online program will give these students the same opportunity for a summer program without traveling. 

An online orientation program can be available at anytime and, thus, students can begin the program at their convenience. Students can be given access to the program as soon as they are admitted and begin to learn about and make connections to their new school. For those students that are anxious about this transition they can begin early and students can spend as much time as they need becoming acclimated. 

An online program can provide the ability to convey information in different formats than a face-to-face program. For example, information can be selectively released to students based on their progress through the program. Time sensitive reminders such as housing and financial aid deadlines can be sent to students. 

Finally, individual or personalized information such as housing and roommate assignments, academic advisor information or academic requirements can be sent to specific students. An online orientation program also becomes a home point for students to access the information they received during the formal program. Rather than needing to rely on remembering what was said during verbal face-to-face sessions and looking through printed handbooks and brochures, an online program provides the opportunity to for students to access this information in the same place they originally received it. 

For distance students and those not residing on or around campus, the online component makes information available without having to return to campus. 

Staff

The online program allows staff the opportunity to provide a continuous orientation program rather that one that is available only at static times during the academic year. They can refer students to the program for review of what they were originally told, and provide the same program to students who are admitted or arrive after the start of the academic year. 

From the workflow perspective, the orientation program is no longer that dreaded event that requires the involvement of all staff on campus at a specific time. The online program can be built, and updated in modules during individual office's slower times. Students will participate in the program at their most convenient time, and thus spread the student interaction load over a longer time period. 

Institution

Institutionally, the orientation program is the last step of the admission process and the first component of the retention program. Consequently, creating a program that brings students into the campus community makes them feel part of the campus culture and creates links between the student and those on campus that will ensure their success is vital. 

An online orientation helps build those bridges prior to arrival on campus and maintains those links throughout the college experience. The orientation site will also become a manual for on-campus staff to use when working with students and an academic and student support information center for the campus. Rather than relying on other means to communicate changes in policy, course requirements or changes in services, the orientation site can be the resource that faculty, students staff use for campus information.

An online orientation program also becomes a public resource guide for students considering enrolling at the college. In addition to the resources available on the institution's website and in printed material, the orientation program shows very clearly what services are provided by the college and how they work with their students to ensure their success.

As the students first and central point of contact for information regarding campus and academic services, the online orientation program may evolve into a one-stop shop for student support. This could lead to a restructuring and re-engineering of how services are provided on campus and how students access these services. Basic information dissemination could become centralized both online and on-campus.

Finally, the online program can provide resources and services for parents interested in their students' college experience. Much time and effort is spent answering questions from parents. As the orientation program transmits information to students, an online program can provide the same for parents.

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Challenges

Orientation is viewed as very personal event. While information dissemination is important and not very personal, it is often felt that the team building and community connection components must be hands on and personal. Consequently, it is felt that an online orientation is not feasible or effective.

While the personalization of the orientation experience is vital, this can be easily adapted to the online environment through individualized components and online collaboration tools. Individualized components could include login and registration leading to personalized portals and resources, individualized checklists and evaluations, and links to specific relevant academic resources. Online collaboration could include chat rooms, e-mail communication and bulletin boards, discussion groups with students of like majors and interests, or online meeting spaces for students living on the same residence hall floor, or with the same advisor.

The digital divide is a major issue in providing an online service to all students prior to the start of the academic year. Some students may not have access to a computer or the Internet, and may not have the basic training necessary to access the program. For those campuses without a full-time orientation coordinator, or at least a person who can devote year round attention to the program, an online program may be difficult to implement. While an asset of the program is the 12-month access to the service, this results in the need to provide 12-month maintenance of the program. 

Issues

Based on the campus and service provided, a number of issues need to be addressed prior to the launch: 

  • Marketing
    The "if you build it, they will come" mentality will not work with an online orientation program. While some diligent students will access the site over the summer, the importance and necessity for using the site prior to arrival on campus must be communicated to new students.
  • Information Gathering
    A comprehensive site must have updated information from a number of disparate offices from across the campus. The gathering and publishing in a coordinated manner is a difficult task. On many campuses this may be in contrast to the campus culture, which does not encourage cross-office collaboration.
  • Updates
    Once the initial site is built, the information must be reviewed and updated on a regular basis. Again, this involves a number of different offices and a centrally based coordination task.
  • Public Information
    If the orientation program does not require a student login, the information contained in the program may be public. The institution will need to decide if it is appropriate to make this information available to non-students.
  • Training
    Depending on the platform that the orientation program is built, students may need to be trained on the navigation and interaction tools within the program. This training needs to be communicated to the students prior to entering the program.

About the Author

Dr. Dan Volchok is currently the Manager of User Community Events at WebCT where he is responsible for the program development and management of regional user conferences and programs. Prior to this, he was Manager of Student Relations where he was responsible for the development and upkeep of the Student Resource Center on WebCT.com.

Dr. Volchok has over 20 years of student affairs experience, mostly in residential life and student activities. He was most recently the Dean of Students at Endicott College in Beverly, Massachusetts. Interwoven through his student affairs experiences, he incorporated the latest technological innovations into his delivery of services. Consulting engagements have included the use of student portals on campuses, the use of technology in student affairs and residential life program evaluation.

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Associations and Organizations

  • National Association of Student Personnel Administrators (NASPA)
    http://www.naspa.org/
    NASPA is the leading professional association for student affairs staff and provides resources for all student affairs areas.

  • National Orientation Directors Association (NODA) http://www.nodaweb.org/default.htm
    NODA is the professional association dedicated to college orientation and provides resources regarding orientation programs.

  • National Resource Center for The First-Year Experience and Students in Transition 
    http://www.sc.edu/fye/
    The National Resource Center is a leader in research and programs related to first year students. 

  • WCET Guide to Developing Online Student Services http://www.wiche.edu/telecom/resources/publications/guide/guide.htm
    The guide provides and overview and good practice guidelines for providing orientation students to distance students. 

Campus Sites

  • Eastern Oregon
    http://www2.eou.edu/dde/orient/orient.html 
    The Eastern Oregon University orientation is a "virtual trek" that reviews Eastern academic policies and distance education offerings. 

  • Portland Community College
    http://www.distance.pcc.edu/orientation/index.cfm
    Portland Community College provides an orientation to online learning in which students can move through a series of topics including online learning, computer hardware and software, basic skills and course platform information. The orientation includes a number of assessments and tutorials.

  • University of Central Florida New Student Virtual Orientation http://reach.ucf.edu/~vorient/ 
    The University of Central Florida Virtual Orientation is designed for new transfer and distance students. Students move through a series of content pages and an associated quiz, which evaluates their understanding of the content. The student must obtain a perfect score on each quiz to proceed to the next area of content and course registration is not permitted until completing the full program.

  • University of Colorado Personal Look Up Services
    http://plus.colorado.edu/plus/ and Schedule Planner http://plus.colorado.edu/plus/planner/
    These sites provide answers to any question CU students may have and allow them to figure there scheduled online.

  • University of Connecticut First Year Experience Program http://www.fye.uconn.edu
    The UConn FYE program has two online components. First, the FYE program is supplemented with online support, interaction, discussion and delivery of content and information. Secondly, the FYE portal  provides first-year students with a range of student specific information including calendar of events, news, "ask the experts," "talk to your Orientation Leader" and discussion lists.

  • University of Dayton Virtual Orientation
    http://vo.udayton.edu/ and http://admission.udayton.edu/displayStory.asp?iNewsID=432&str
    The University of Dayton Virtual Orientation program is a full service online program that provides students with an introduction to the campus. The program allows students to take math and foreign language placement tests, review required and elective course offerings and learn about the their academic department and students services. The site also hosts live chats with campus officials and a discussion board for students to interact with each other prior to their arrival on campus.

  • University of Utah New Student Orientation
    https://www.saff.utah.edu/orient/programs/forms/form_other2.html 
    The University of Utah Online Orientation is designed for students who cannot come to campus for the face-to-face session. Broken into nine "puzzle pieces," the program introduces the student to campus resources, academic requirements, choosing classes and registering. As the student moves through the modules, they create a personal checklist that can be printed out as a list of reminders

Corporate Sites

  • Teaching Gear
    http://www.teachinggear.com/products/orientation.html
    Teaching Gear's @school Orientations provide an interactive orientation program to educate new students about their school's resources, policies and procedures. @school Orientations provide a central resource for new students to be delivered over the Web for a campus, department or program orientation.

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Updated 01/06/2003

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