Washington State University
Distance Degree Programs Call Center

Survey completed June 2002

http://www.wsu.org

What is the mission or primary purpose of your Call Center?

Our goal is to provide staff and current, former and prospective students with information on DDP (Distance Degree Programs), as well as to assist with registration and students records information so that students’ educational experiences are positive.

What are the primary functions?

Answer a broad range of questions, provide assistance, retain appropriate students, help students bond with WSU, make referrals when necessary, explain policies.

Does the call center serve:

Distant/online learners? Yes

On-campus students? Yes

How many FTE staff work in the Call Center? 7
How do you deal with staffing for peak periods? Use help from temporary employees during peak periods. Change the responsibilities for regular full-time staff.
How many calls per day do you average? 100
Do staff make outgoing calls for:

Telemarketing? No

Retention? Yes

Follow up with prospective students, incomplete registrations, and incomplete contact information. Encourage logging in to class, follow up from instructor, and enrollment for newly admitted students.

What information do you collect from callers? Contact information: address, phone, e-mail, student services requests.
Are call center staff located in a single location or distributed throughout the institution? Several locations throughout the DDP office.

What training do you provide for Call Center staff?

Mentoring, video taped information regarding policies and procedures, written information, student services bimonthly meetings, email updates, registration training each semester.
How is updated information gathered or provided? Database is used to gather and update student information. DDP information is provided on the web and updated regularly.
What type of phone system or specialized equipment is used for the Call Center? Intercom phone system with built in Auto Call Distribution System.
What databases or help desk software are used to provide information? Fox Pro 6.0, mainframe student database, Web pages (html & asp), Smart FAQ's (web based access-database nested on “Right Now” server), Optika (Document scanning of transcripts and letters).
How are call center services evaluated? Evaluation of yield of those admitted to enrolled every semester. Evaluate system of prospective tracking each semester, and ask how many enrolled in proportion to admitted. Continually ask how we can do the job of student services most efficiently without taking away from customer satisfaction. Review course evaluations of DDP services.

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